https://www.thehindubusinessline.com/catalyst/brands-pad-up-for-cricket-world-cup-2023/article67368928.ece - Oct 02, 2023
Brands across segments are inking deals for TV & digital platforms for the ICC Men’s Cricket World Cup 2023, which starts Oct 5. Advertisers are expecting a boost in consumption due to the festival season coinciding with the Cup. Disney Star, the official media rights holder, is seeing higher interest from advertisers. Brands are shelling big bucks for ad-inventory & activations to grab eyeballs. Coca-Cola India, Hindustan Unilever, PhonePe, Mahindra & Mahindra, Mondelez, IndusInd Bank & Emirate…