Matthew Williams spoke to Oliver Hughes, group chief marketing & commercial officer at Red Bull Racing & Red Bull Technology, about the #Formula1 team’s evolving strategy and the road ahead for Racing Bulls. Read more ⬇️ https://t.co/SbTHwavysP

The team is also embracing the creator economy with its new ‘Creator Platform,’ giving influencers the chance to create fan-driven content and offering brands a unique way to connect with younger audiences.

To support this growth, Red Bull Racing has consolidated #VCARB's commercial operations at its Milton Keynes base, streamlining efficiency and aligning more closely with #RedBull's objectives.

#RacingBull’s youth-driven strategy is paying off, with a growing portfolio that includes brands like https://t.co/9v8Mn0jeVM, Airtasker, and Cash App.

How is the team that claims to have the youngest fanbase in #F1 making its youth-focused sponsorship proposition work?

Is this #F1 adjusting to the realities of digital consumption, or simply a sign of the times? @clmmcrthy examines what the rise of Multiviewer means for the future of sports media. Read more ⬇️ https://t.co/cMDLxNqGxw

Rather than shutting it down, #Formula1 seems to be adapting—flipping the script on traditional anti-piracy tactics.

The rise of Multiviewer, a free-to-download grey-market app, is challenging #F1’s approach to fan control, pricing, and piracy.

F1 TV Premium has changed the way fans watch live races—but not in the way you might think.

Listen now on Spotify and Apple Podcasts ⬇️ https://t.co/z3NLguT9KL

This week on The SportBusiness Podcast… Host @clmmcrthy is joined by @martingrantross and @jonrest for a deep dive into: 🏟️ Brisbane 2032’s new Olympic stadium plans. 🏀 The #NBA and FIBA's push towards a European league. ⚖️ Kosmos and the ITF settling their Davis Cup dispute.

@croninbenjamin examines how Puma is adapting to #Formula1’s evolving commercial landscape. Read more ⬇️ https://t.co/zBrgrIn8ui

As the brand celebrates 20 years with the #F1 team, it now faces heightened competition from sportswear, and luxury brands, like Adidas, Castore, and Prada—prompting a strategic shift in its sponsorship and licensing approach.

Since Lewis Hamilton’s arrival at Ferrari, Puma has seen an eightfold increase in sales of its Ferrari-branded merchandise.

Read more ⬇️ https://t.co/FfhdaCEwZb

𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Right Formula expands its F1 footprint with five new clients. The sports marketing agency has strengthened its position in Formula 1, securing contracts with Allwyn, Dropbox, Ecolab, Medallia, and Tata Communications. All of these brands—except Tata—are

✍️ @croninbenjamin Read more on every deal agreed so far ➡️ https://t.co/R4E7pZeLvZ

The agency is expected to fully reach its goal with the sale of the remaining club competition licensing packages.

Research by SportBusiness Sponsorship indicates deals with Qatar Airways, FedEx, and https://t.co/TIResWMMqu, alongside the sale of the final #UCL sponsorship package to Jingdong, have brought Team Marketing to 96-98% of its target.